We are pleased that you are visiting our website and thank you for your interest. Due to legal regulations, we are obliged to inform you about the processing of personal data. Therefore, please take note of the following information. If you have any questions, please contact us at info@optix-direct.de wenden:

I. Name and address of the person responsible

The person responsible in the sense of the data protection basic regulation and other national data protection laws of the member states as well as other data protection-juridical regulations is the service provider of our Internet appearance indicated in the imprint.

Optix Direct UG (haftungsbeschränkt)
Speditonstrasse 15a
40221 Düsseldorf

Phone: +49 211.98399795
Fax: +49 211.98399658
E-Mail: info@optix-direct.de
Internet: www.optix-direct.de

II. Provision of the website and creation of log files

1. Description and scope of data processing

Each time you access our website, our system automatically collects data and information from the computer system of the accessing computer.

The following data will be collected:

(1) Information about the browser type and the version used
(2) The user's operating system
(3) The Internet service provider of the user
(4) The IP address of the user
(5) Date and time of access
(6) Websites from which the user's system accesses our website
(7) Websites accessed by the user's system via our website

The data is not stored in the log files of our system.

2. Legal basis for data processing

The legal basis for the temporary storage of data is Art. 6 para. 1 lit. for DSGVO.

3. Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must be stored for the duration of the session.

These purposes also include our legitimate interest in data processing pursuant to Art. 6 para. 1 lit. f DSGVO.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. In the case of the collection of data to provide the website, this is the case when the session in question has ended.

5. Oppositionality and removalability

The collection of data for the provision of the website and the storage of data in log files is mandatory for the operation of the website. Consequently, there is no objection on the part of the user.

III. Use of cookies

1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that uniquely identifies the browser when the user visits the site again.

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

The following data is stored and transmitted in the cookies:

(1) Log-in Information
(2) Shopping Cart Information

2. Legal basis for data processing

The legal basis for the processing of personal data using cookies is Art. 6 para. 1 lit. f DSGVO.

3. Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.

We need cookies for the following applications:

(1) Provision of a closed customer area
(2) Provision of a shopping cart system

The user data collected by technically necessary cookies are not used to create user profiles.

In addition to technically necessary cookies, we also use cookies on our Internet site for marketing and statistical purposes. Statistics cookies help website owners understand how visitors interact with websites by anonymously collecting and reporting information. Marketing cookies are used to follow visitors to websites. However, we do not use the marketing cookies for the actual purpose of showing ads that are relevant and appealing to the individual user.

In these purposes also our legitimate interest lies in the processing of personal data in accordance with Art. 6 para. 1 lit. f DSGVO.

4. Duration of storage, objectionability and removalability

Cookies are stored on the user's computer either only for a so-called session (deletion takes place after closing your browser) or temporarily or permanently (remain on your computer for a longer period of time or indefinitely) and transmitted from this to our pages. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to make full use of all the website's functions.

IV. Contact form and e-mail contact

1. Description and scope of data processing

There is a contact form on the website which can be used for electronic contact. If a user makes use of this possibility, the data entered in the input mask will be transmitted to us and stored. These data are:

(1) Name
(2) E-Mail-Address
(3) Comment
(4) Phone number (optional)

For the processing of the data you declare your consent in the context of the sending procedure.

Alternatively, it is possible to contact us via the e-mail address provided. In this case, the personal data of the user transmitted with the e-mail will be stored.

The data will not be passed on to third parties in this context. The data will only be used for the processing of the conversation.

2. Legal basis for data processing

The legal basis for processing the data is Art. 6 para. 1 lit. a DSGVO if the user has given his consent.

If the purpose of the e-mail contact is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO.

3. Purpose of data processing

The processing of the personal data from the input mask serves us exclusively for the processing of the establishment of contact. If you contact us by e-mail, this is also the necessary legitimate interest in the processing of the data.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is terminated when it can be inferred from the circumstances that the relevant facts have been conclusively clarified.

5. Oppositionality and removalability

The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

In this case, all personal data stored in the course of establishing contact will be deleted.

This does not apply insofar as we are subject to tax and commercial law regulations on the storage of such messages. The messages will then not be deleted, but will only be stored for the purposes of storage.

V. Newsletter

1. Description and scope of data processing

On our website you have the possibility to subscribe to a free newsletter. When registering for the newsletter, the data from the input mask will be transmitted to us.

(1) E-Mail-Address

You consent to the processing of your data during the registration process.

2. Legal basis for data processing

The legal basis for the processing of data by the user after subscription to the newsletter is Article 6 para. 1 lit. a DSGVO if the user has given his consent.

3. Purpose of data processing

The collection of the user's e-mail address serves to deliver the newsletter.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. The user's e-mail address is therefore stored as long as the newsletter subscription is active.

5. Oppositionality and removalability

The subscription of the newsletter can be cancelled by the affected user at any time. For this purpose, each newsletter contains a corresponding link.

This also allows the revocation of the consent to the storage of personal data collected during the registration process.

VI. Creation of a user account as optician

1. Description and scope of data processing

On our website we only offer opticians the possibility to register by providing company-related data. The data is entered into an input mask and transmitted to us and stored. The data will not be passed on to third parties. The following data is collected as part of the registration process:

(1) Name (mandatory)
(2) VAT-ID (optional)
(3) Name of holder/managing director (mandatory)
(4) Business address data (mandatory)
(5) E-mail business address (mandatory)
(6) Phone (mandatory)
(7) Fax and Website (optional)

You consent to the processing of your data as part of the registration process.

2. Legal basis for data processing

The legal basis for processing the data is Art. 6 para. 1 lit. a DSGVO if the user has given his consent. If the registration serves to fulfil a contract to which the user is a party or to carry out pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 lit. b DSGVO.

3. Purpose of data processing

A registration of the user enables him to centrally manage his data and orders via our online shop.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. This is the case for the data collected during the registration process if the registration on our website is cancelled or modified.

5. Oppositionality and removalability

As a user, you have the option of cancelling your registration at any time. You can have the data stored about you changed at any time.

VII. Orders via our online shop as an optician

1. Description and scope of data processing

If you as a registered optician use the opportunity to place orders via our online shop, we will collect, process and store your necessary company-related data, which may also include personal data at individual companies or in the form of the name of the company owner or employee, as part of the processing of your order. This includes in particular:

(1) Your name and billing address
(2) Ihre E-Mail-Address
(3) Your delivery address
(4) Commission identification of your customers

2. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. b DSGVO. For the purposes of advertising only to you as an optician, the additional legal basis for processing the data is Art. 6 para. 1 lit. f DSGVO.

3. Purpose of data processing

a) We store your data as opticians and the commission to process your order.

b) Due to legal regulations (§ 7 Abs. 3 UWG), we are entitled to send you information about our own, similar goods and services to your e-mail address given when making a purchase without your consent. You may object to the use of your e-mail address for this purpose at any time without incurring any costs other than the basic rates.

4. Duration of storage

The data of opticians and the commission for processing an order for an optician's customer shall be deleted as soon as they are no longer required for the purpose of their collection. This is the case for the performance of the contract if the obligations under the contract have been fulfilled and warranty claims no longer exist. Mandatory legal provisions – in particular tax law and commercial law retention periods – shall remain unaffected thereby.

5. Oppositionality and removalability

As a customer, you have the possibility at any time to object to the use of your data with effect for the future.

If the data are necessary for the performance of a contract or for the execution of pre-contractual measures, an early cancellation of the data is only possible unless contractual or legal obligations preclude a cancellation.

VIII. Use of Google Analytics for web analytics

This website uses Google Analytics, a web analysis service provided by Google LLC ("Google").

Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website will generally be transmitted to and stored by Google on servers in the United States. However, if IP anonymisation is activated on this website, your IP address will be previously deleted by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to and deleted from a Google server in the United States.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services to website operators relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: Browser plug-in (https://tools.google.com/dlpage/gaoptout?hl=en).

Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The storage is for an unlimited period of time, unless you make use of your opt-out options.

IX. Rights of the data subject

If personal data is processed by you, you are the data subject within the meaning of the DSGVO and you are entitled to the following rights vis-à-vis the person responsible:

1. Right to information

You may exercise your right to information at any time in accordance with Art. 15 DSGVO as to whether you have personal data processed by us.

2. Right to rectification

You may exercise your right of rectification pursuant to Art. 16 DSGVO against us at any time and demand the rectification of incorrect personal data relating to you.

3. Right to limitation of processing

You may at any time exercise your right against us to limit the processing in accordance with Art. 18 DSGVO and demand limitation of the processing, provided that the legal requirements are met.

4. Right to deletion

You may exercise your right of cancellation pursuant to Art. 17 DSGVO at any time and request that personal data relating to you be deleted immediately if this data is no longer necessary for the purposes for which it was collected or otherwise processed.

5. Right to information

You may exercise your right to information pursuant to Art. 19 DSGVO against us at any time. If you have asserted a right to rectification, cancellation or limitation of the processing against us, we are obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or cancellation;We will not communicate to you the modification or reduction of the data or the processing, unless this proves to be impossible or involves a disproportionate effort. They shall have the right to be informed of such recipients.

6. Right to data transferability

You may exercise your right to data transferability at any time pursuant to Art. 20 DSGVO. You have the right to receive your personal data that you have provided to us in a structured, readable and generally accepted format or to request the transfer to another responsible person as far as this is technically feasible.

7. Right of objection

You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data which takes place pursuant to Art. 6 para. 1 lit. e or f DSGVO; this also applies to profiling based on these provisions.

The controller will no longer process personal data concerning you unless he can prove that there are compelling legitimate reasons for the processing outweighing your interests, rights and freedoms or the processing is for the assertion, exercise or defence of legal rights.

If the personal data concerning you are processed for the purpose of direct advertising, you have the right at any time to object to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling to the extent that it is connected with such direct advertising.

If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

You may exercise your right of objection in relation to the use of Information Society services – notwithstanding Directive 2002/58/EC – by means of automated procedures using technical specifications.

8. Right to revoke the data protection consent statement

You have the right to revoke your data protection consent at any time. The revocation of your consent does not affect the legality of the processing carried out on the basis of your consent until you revoke it.

9. Right to appeal to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to appeal to a supervisory authority, in particular in the Member State where you are staying, at your place of work or at the place where the alleged infringement occurred, if you consider that the processing of your personal data is contrary to the DSGVO.

The supervisory authority to which the complaint was filed shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy under Article 78 DSGVO.